What if your restaurant could go from a single location to a household name in multiple cities—or even across borders?
What if your carefully crafted menu, your passion for flavor, and your unique brand identity could be packaged into a business system that others are excited to invest in?
Matamah help food entrepreneurs turn these “what-ifs” into winning franchise realities.
We know it’s possible because we’ve been part of it.
Why We Believe in Franchising – And Why You Should Too
Our team has worked behind the scenes on international food franchising projects—supporting Japanese restaurant brands that expanded into Paris, Indonesia, Mongolia, and beyond. We’ve helped structure the systems, design the manuals, localize the menus, and navigate the cross-cultural challenges that come with replicating a successful food concept abroad.
These weren’t Matamah-led projects at the time—we were the strategy, branding, and operations professionals embedded in the companies making it happen.
Today, through Matamah, we bring that real-world expertise to entrepreneurs, small restaurant chains, and food brands across Africa, Asia, and anywhere in the world looking to scale with confidence.
🍔 Why Food Franchising Is a Winning Strategy in 2025 and Beyond
Food never goes out of style—and neither does convenience.
With rising urban populations, mobile-first ordering, and a hunger for consistent, fast, and quality meals, franchised food businesses are more in demand than ever.
But success doesn’t come from luck—it comes from systemization.
Franchising your food brand means:
- Creating multiple revenue streams through franchise fees and royalties
- Letting others invest in your proven concept
- Expanding your reach without needing to be everywhere physically
- Building a legacy brand that scales even when you’re not in the kitchen
Whether you’re running a suya joint in Lagos or a ramen bar in Kyoto, the world is your market if the model is right.
The Matamah Method: Franchise Design That Works
Matamah team are not just consultants—we’re business designers. We help you build a franchise-ready food brand with structure, scale, and soul.
Here’s how we do it:
1. Franchise Readiness Audit
We review your current operations, brand identity, processes, and systems to determine your franchise potential.
2. Franchise Model Design
We help you:
- Define your brand DNA
- Create operation manuals & SOPs
- Set your royalty structure & fees
- Build your franchise package
3. Market Expansion Playbook
We craft a strategy tailored to your ambition which includes local expansion through multi-unit deals, cross-border expansion through master franchising or joint ventures and localization support for international markets
4. Legal & Operational Support
We guide you in developing your Franchise agreements, Compliance frameworks And Franchisee support systems.
5. Retainer-Based Advisory
We stay with you as long as you grow—supporting franchisee recruitment, onboarding, crisis management, and brand integrity over time.
Real Experience, Global Perspective
Our team members have worked on live, international food franchise projects with companies that scaled across multiple countries. We’ve seen:
- How a Paris franchise needed to adapt Japanese menu names for local appeal
- How Indonesian partners required halal certification in place
- How franchising in Mongolia demanded new staff training formats
This isn’t theory. It’s what we’ve lived, and what we bring to your table through Matamah.
Don’t Limit Your Vision – The World Is Your Market
We meet far too many food entrepreneurs sitting on brilliant concepts—but afraid or unsure how to grow. Maybe that’s you.
If you’ve ever thought:
- “I want to franchise, but don’t know where to start.”
- “My food is unique, but can someone else deliver it like I do?”
- “I’ve built something great—but I’m tired of doing it alone.”
Then now is the time to take the leap with the right team behind you.
Frequently Asked Questions About Franchising Your Food Business
Curious about turning your food business into a scalable franchise? You’re not alone. These are the real questions entrepreneurs like you are ansking—answered by our team at Matamah.
1. How do I start a food franchise business?
Starting a food franchise begins with evaluating if your current business is franchise-ready. Matamah team conduct a franchise feasibility audit, help you document your operations, develop a franchise model, and create a strategic growth roadmap. Whether you’re a local café or a growing restaurant chain, we can help you build a system that scales.
2. What are the steps to franchise my restaurant?
Here’s a simplified version of our proven method:
- Conduct a business audit
- Define your franchise model and legal framework
- Develop operations manuals and SOPs
- Build your brand consistency
- Create franchisee recruitment and onboarding systems
- Launch locally or abroad
Matamah team will guide you through each of these steps and offer retainer support to keep your growth sustainable.
3. How much does it cost to franchise a restaurant?
Costs vary based on your business size, location, and goals. Factors include legal fees, branding updates, training systems, and market entry planning. Matamah offers affordable franchise consulting packages and we customize our service based on your budget and market goals.
4. Is franchising a good way to grow my business?
Yes—if done right. Franchising allows you to grow your brand with lower capital investment, while franchisees share the expansion risk. It’s one of the most scalable business models for food and restaurant brands, especially when paired with professional design and strategic support.
5. How long does it take to franchise a business?
A full franchise development process usually takes 3 to 6 months, depending on how prepared your business is. Matamah will work efficiently with your team to speed up timelines—especially if you’re preparing to expand into new markets.
6. What documents are needed to start a franchise?
You’ll need:
- A Franchise Disclosure Document (FDD)
- Franchise agreement
- Operations and training manuals
- Branding guidelines
- Franchisee support structure
Our team helps you prepare all of this—and ensures everything meets local and international legal standards.
7. Can I franchise my business in Africa or other countries?
Absolutely. Matamah specializes in international franchise development, especially for companies looking to expand within or to Africa, Southeast Asia, the Middle East, and beyond. Our team has experience supporting Japanese brands in markets like France, Indonesia, and Mongolia. We understand how to adapt brands for global success.
8. Who can help me franchise my restaurant?
That’s exactly what we do. Matamah team are not just consultants—we’re strategic partners who help you design, launch, and grow your franchise. Whether you’re just getting started or need help expanding abroad, our team is ready to guide you every step of the way.
9. Do I need a franchise consultant or can I do it myself?
Franchising is a technical and highly regulated process. While it’s possible to attempt it alone, having a franchise expert ensures you avoid costly mistakes, legal risks, and branding inconsistencies. With Matamah, you get turnkey support, a team with international experience, and access to global markets—without hiring a full-time in-house team.
10. What’s the difference between franchising and licensing?
Licensing gives limited rights to use your brand. Franchising is more robust—it gives partners the rights to operate under your brand with full training, systems, and support. If you’re looking to build a global, scalable restaurant brand, franchising is the way to go.
Ready to Franchise Your Business?
Let’s Build Your Food Franchise Empire – Together
Whether you want to start with one franchise outlet in your city or take your brand global, we’re here to design it, structure it, and grow it. Whether you’re in Abuja or Portharcourt Nigeria, or anywhere else—we’re here to help.
Book your free 30-minute franchise consultation today, and let’s explore how Matamah can help you build a scalable, profitable, and exciting food brand that others want to invest in.
Download our Free Franchise Starter Checklist
To get started, click here to contact us , email: support@matamah.com call/whatsapp (+234) 080-9502-9999.
We don’t just create franchises—we design food empires.
