Blog

Nigeria isn’t just Africa’s most populous country — it’s the economic powerhouse of the continent and one of the most promising frontiers for global business expansion. For companies seeking new growth markets, Nigeria presents a unique opportunity to combine impact with profitability. And the best part? You don’t have to navigate it alone. With over 220 million people and a rapidly growing middle class, Nigeria boasts one of the largest consumer markets in the world. The majority of its population — more than 70% — is under the age of 35. This youthful, tech-savvy, and aspirational demographic is driving demand across sectors such as technology, finance, education, healthcare, and entertainment. Meanwhile, urbanization is accelerating in major cities like Lagos, Abuja, and Port Harcourt, creating growing needs for infrastructure, housing, retail, and essential services. Despite its size, Nigeria remains a highly under-served market. The country still imports over 80% of its […]

Sourcing raw materials or semi-finished goods from Nigeria offers tremendous potential: untapped markets, abundant natural resources, and competitive pricing. However, many international buyers struggle to unlock these opportunities due to a number of real, frustrating challenges. Matamah a brand of Alowave Limited help you overcome these obstacles with confidence, local expertise, and a seamless support structure tailored to your needs. Here’s a breakdown of the most common sourcing challenges — and how we can help you navigate them effortlessly. 1. Unreliable Supply Chain Many buyers face inconsistent supply due to poor infrastructure, seasonal availability, or local market disruptions. Suppliers may overpromise and underdeliver. How we help: We vet and manage trusted suppliers, ensure contract compliance, and maintain relationships that guarantee reliability and on-time delivery. 2. Lack of Transparency and Verification Verifying supplier credibility is difficult from abroad. Fraud and misrepresentation are real risks. How we help: Our team on the [...]